Analytic Business Appraisers supply Arizona business owners with expert Business Valuation services. Certified by the three leading organizations within the vertical, co-owners Matt and Lisa Cassedy provide clients with ironclad business appraisal reports built to withstand IRS scrutiny.
When our team created Analytic Business Appraisers’ site we designed it around their main call-to-action: a free appraisal consultation. As a service-based business, it was important that every page prominently feature their phone number as well as a web form; both of which were designed to track any leads that opted-in as result. We also ensured the website integrated with ABA’s e-mail marketing system, AWeber.
Finally, we wanted to highlight both aspects of services provided by the Cassedy’s: business valuations as well as machinery equipment appraisals.
We accomplished this by prominently featuring both services offered on the homepage in addition to a profile that spotlights the owners of the business and their individual areas of expertise.