Low Budget PPC Management
Our Low Budget Service Package is for anyone with monthly ad budget less than $2500. This package works best for clients who are in a very niche space where it’s hard to drive a high volume of traffic, or a client who is using a smaller budget to test the effectiveness of PPC.
It typically includes:
- Google AdWords
- 1 Landing Page
- Banner Ads
- Phone Call Tracking
- 1 hour Infusionsoft strategy/implementation
Here’s what it looks like when you decide to work with Site Traffic Control’s Low Budget Service:
The Deep Dig
Once you sign up as a client, it is our goal to soak in as much of your industry expertise as possible. We start out by spending 1 to 1.5 hours with you and a team member on the phone where you explain to us what your company is all about, where you’ve been, where you’re headed, your lead generation goals and what type of relationship you want with us moving forward.
On our end, we will be taking copious notes and acting as a sponge to start understanding you, your prospects and their pain points. We ask questions and will give you reasonable expectations for what we should see out of the gate and moving forward
Set up and Initial Optimization
We then spend hours of research on your business, market and competitors to come up with a comprehensive keyword/demographic list containing everything from generic terms to long-tail phrases and keyword combinations.
This list is organized categorically into campaigns, and then segmented again into tightly focused ad groups. Highly relevant and engaging ads are crafted for each ad group. These ads are designed not only to generate clicks, but as the first step in a leading a user from their search engine to your sales funnel.
Month to Month optimization
Building a PPC campaign is only the first step towards long term success. Our account managers at Site Traffic Control geek out when it’s time to begin optimizing an account, because we know that’s when we really make a difference for your business.
We are constantly monitoring each account, writing new ads, tweaking landing pages, and testing calls-to-action. We mine mountains of data to uncover new keywords and blacklist negative keywords. We implement click-to-call, display network and remarketing campaigns. We adjust keywords bids and campaign budgets to ensure the maximum ROI for your budget.
Communication is huge to us, and our low-budget clients should expect to receive bi-weekly reporting and a monthly phone call to review performance and strategize on next steps.