How to Get More Conversions at a Lower Cost
Paid search advertising can be a great way for small businesses to generate online leads. However, if you are spending money and not seeing results, you need to reassess your PPC efforts. These five tips will help you increase conversions and deliver a better Return-on-Investment for your small business.
Increase PPC Conversions. Our “5 Tips for Increasing Paid Search Conversions” will teach you:
- How to correctly track Pay-Per-Click (PPC) leads
- Why asking for more than name and email can drastically hurt your conversion rate
- How your ad’s call to action can affect conversions
- How testing small parts of a landing page can pay big divendends
- What the next steps are after you capture a lead