Google testing opt-in boxes directly in ads
For the past few weeks, Google has been testing ads featuring an opt-in directly below the ad text. For businesses using AdWords primarily for lead generation, this could be a huge development. One of the challenges of running a successful lead gen campaign is directing a user from search to click to conversion. This essentially removes an entire step in the sign up process.
You can check out this test in action if you Google almost any “AWeber” related term. In this screenshot, you can see AWeber’s ad with the opt-in, as well as ads from Infusionsoft and iContact without the opt-in.
I’ve also seen ads from email marketer VerticalResponse with fields for both name and email (Google “email marketing software” to see).
Google’s known for running small experiments with new ad formats, and at this point there’s no way to tell if this will be rolled out to all advertisers. Even so, this is definitely something to keep an eye out for in the future as it could really make a difference for a lot of companies.